Thursday, January 21, 2010

Why Be Smart When You Can Be Stupid

As a person who has worked in Public Relations and Marketing for the last six years I'm definitely a sucker for great advertisements. I absolutely love the ones that are creative genius or push the envelope. Forget conventionality.

Diesel Jeans has an awesome new "Be Stupid" campaign and it has definitely shot to the top of my favorite list. In my opinion it is absolutely brilliant! It's all about embracing a way of life. Forget rules - Let's live!

So here is to Being Stupid and the relentless pursuit of a regret free life! I'm off to run around the streets naked.





Tuesday, January 19, 2010

Back To School Again

I've officially decided to take some time to explore other career paths. As a Marketing Communications person it has definitely been a hard year. As I sit at the mid-twenties mark I feel it is time to make some decisions about whether I want to do what I'm doing now in another 10 years. Do I still want to be sitting behind a desk then? What do I need to be happy with my professional?

The first step is looking at other careers as well as my own. I've always had a very keen interest in medicine, after all I was destine to be a veterinarian as the surgery on my stuff animals would indicate. Alas, at the ripe age of 20 I decided I was not willing to go to 4 years of medical school only to make in the high 30s. What about a nurse? Well I'm the type of persona that needs more authority and complex tasks. So now I'm looking into becoming a physician assistant.

Step two was speaking to an adviser about what I would need to do to become a PA.At his advice I'm back into the classroom two nights a week for a refresher biology course. During this time I'm also working on shadowing a few PAs to get a better sense of the job and working on doing some volunteer work at a hospital.

Any journey in life begins with the first step. I'm taking mine.

Wednesday, January 13, 2010

I'd Bag These Airlines

For the last year regular air travelers have been frustrated with the baggage fees. First toted as a result of the high cost of fuel, many airlines kept the new fees in place long after the price of fuel dropped back to a manageable level. After all a new source or revenue is always a plus in business. Now it seems that some airlines are at it again.

This morning I read an article in the Denver Business Journal stating that both Delta and Continental are raising the price of of checking baggage. Turns out these two airlines aren't the only ones. United is also upping the prices for bags. I'm curious to the effects that the baggage price hikes have on overall purchase traffic.

Lets look at a real life example, I did for a search for flights from Houston to Denver for February 17-21. Lets assume that I am coming out for a snowboarding trip and bringing my own gear. I'd have to check both bags. Lets also assume that I'm flying non-stop and sticking with the same airline for frequent flyer mile earning purposes.

The cheapest ticket is $222.90 on Expedia.com with taxes. Factor in the baggage ($20 for first and $30 for second) for both ways and I pay approximately $322.90

The cheapest ticket is $222.90 on Expedia.com with taxes. Factor in the baggage ($25 for first and $35 for second) for both ways and I pay approximately $342.90

The cheapest ticket is $220.90 on Expedia.com with taxes. Factor in the baggage ($25 for first and $35 for second) for both ways and I pay approximately $340.90

The cheapest ticket is $228.30 with taxes at their want to get away rate. Factor in the baggage (free) for both ways and I pay approximately $228.30

When I'm booking a trip that seems like a pretty significant difference. We already hear news stories toting how other airlines are having trouble competing with low cost carrier Southwest. I'm curious, how do airlines think this will be financially beneficial in the long run? For me there is no contest. Price wins out in the end.

Tuesday, January 12, 2010

Welcome to A Lily Life

My goal with A Lily Life is to share all of the experiences that my life brings my way. Some may be funny. Some may be off the cuff. And if you are interested in finding out about new products, venues, restaurants, ski resorts or anything else I'm also experiencing then stay tuned! As I experience it so will you!
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